First thing’s first: what IS copywriting?

Words that make people do things. That's copywriting in a nutshell. But since you've found this page (probably by Googling "copywriting services" or "what is copywriting"), let's dig deeper. Copywriting is the art of selling without being sleazy, informing without being boring, and connecting without trying too hard. It's everything from the tagline that's stuck in your head for years to the email subject line that made you snort-laugh this morning.

WHY DOES COPYWRITING MATTER? (BESIDES IT PAYING MY BILLS)

Effective copywriting turns browsers into buyers, skeptics into believers, and "maybe later" into "shut up and take my money." It's the difference between your brand being a wallflower and the belle of the digital ball.

WHEN DO YOU NEED A COPYWRITER

• When you’ve been staring at a blank Google Doc for two hours and still can’t figure out your opening line

• When you don’t even want to read your own website because the words are boring

• When your product descriptions are more ‘keyword cramming’ than useful

• Your emails are getting fewer opens than your ex’s Insta stories

• Your social media captions feel like a cry for help

HOW CAN COPYWRITING HELP

You get website copy that Google loves and humans actually want to read. Email campaigns that don't immediately get marked as spam. Social media content that is liked, saved, and shared. Brand voice guides that gives your brand a unique voice that works for your audience. Basically, everything in your brand starts working better when the words are doing their job.

why choose killjoy studio for copywriting

Because I’ve been doing this for over a decade. I understand that SEO copywriting needs to work for both robots and humans. I understand that creative copywriting needs to sell as much as it amuses. I know my way around keywords (clearly, you found this page, didn't you?), but I won't stuff them in like a Christmas turkey. I create content that ranks well and reads well. Plus, I actually meet deadlines, answer emails, and don't use "circle back" in conversations. Pinky promise.

Want to see if we're a match made in copy heaven? Organise a free intro call to chat about how copy can help your brand stand out. No jargon, no hard-sell, just a straight-up conversation about how we can make your brand sound as good as it actually is.