WHAT IS CONTENT WRITING, ANYWAY?

Content writing is the art of teaching, entertaining, and engaging through longer-form writing like blog posts, articles, thought leadership pieces, and those few-and-far-between LinkedIn posts that actually make you stop scrolling.

WHY IS CONTENT WRITING IMPORTANT?

Because short-form content is like speed dating, but long-form content is where the real relationship happens. It's where your brand gets to show off its expertise, share its stories, and build trust with your audience. Plus, Google absolutely loves a meaty piece of well-written content. It's like catnip for search engines.

WHat’s the difference between copywriting and content writing?

Copywriting and content writing are sisters. Copywriting is short, punchy, and designed to get immediate action—like clicking 'buy now' or signing up to your newsletter. Content writing plays the long game. It's about building trust, sharing knowledge, and keeping people coming back for more. Both are essential, they just work differently: copy converts, content builds relationships.

WHEN DO YOU NEED A CONTENT WRITER

• When you keep saying "we should start a blog" but haven't written a post since 2021

• When your industry knowledge is trapped in your head and needs to get onto paper

• When you want to be seen as a thought leader but don't have time to write those LinkedIn articles

• When your competitors are ranking for keywords you should own

• When your "quick updates" turn into stressful 3-hour writing sessions

HOW CAN CONTENT WRITING HELP

Think of content writing as your brand's chance to really show off. You get blog posts that people actually read to the end. Articles that position you as an expert in your field. Thought leadership pieces that don't sound like everyone else's. Case studies that tell real stories. And all of it optimised for SEO because what's the point of great content if nobody finds it?

why choose killjoy studio for copy AND CONTENT WRITING

I've written about everything from aged care to sex toys, and somehow made both equally engaging. I know how to turn complex ideas into readable content, how to make dry topics surprisingly juicy, and how to structure long-form pieces so they keep people reading. Plus, I actually do the research to truly understand your industry—no generic fluff here.

Not every copywriter can write great content, and not every content writer can write copy that converts. But I started my career as a blogger and content writer, and then pivoted my love of words into copywriting under the wing of some of Australia’s best.

Want to see if we're a match made in content heaven? Organise a free intro call to chat about how content writing can build your brand's authority. No jargon, no hard-sell, just a straight-up conversation about how we can make your expertise shine through words.