GIVE THEM SOMETHING TO TALK ABOUT

GIVE THEM SOMETHING TO TALK ABOUT

KILLJOY is a copy and voice strategy studio from former pleasure to have in class, Kimberley Killender.

Copy that whispers sweet somethings.

Copy that loves you back.

Copy that gives your future customers butterflies.

Copy that gives fairytale endings to 'it's complicated' concepts.

Copy that doesn't believe in boring.

Copy that gets as weird as your want it to.

Copy that turns heads and captures hearts.

Copy that whispers sweet somethings. Copy that loves you back. Copy that gives your future customers butterflies. Copy that gives fairytale endings to 'it's complicated' concepts. Copy that doesn't believe in boring. Copy that gets as weird as your want it to. Copy that turns heads and captures hearts.

Want words? I’ve got them.

Big ones, small ones, swoony ones, salesy ones. Words that make your audience pay attention. I write everything from packaging to blogs, and love letters to break-up texts.

Need a brand voice and strategy? I do those too.

With the right voice and strategy behind it, every word can count. Whether you're pitching to investors or sliding into customer inboxes, I’ll make you instantly memorable.

  • You name it, I'll write it. Website copy, eDMs, packaging, billboards, social media captions—wherever you need words that turn heads and stop thumbs.

    • Website

    • eDM

    • Packaging

    • Product pages

    • Social media captions

    • Paid ads

    • Mailer box & thank you cards

    • Editing

    • Proofing

    • Any other ad hoc copy

  • Every brand has a unique voice hidden somewhere inside it. My specialty is finding it, defining it, and showing how your team can continue speaking in it, long after I'm gone. 

    • Voice strategy

    • Tone of Voice guides

    • Brand personality

    • Brand values

    • Key messaging

    • Taglines

    • Language rules

    • Tangible copy examples

  • You know what you want your brand to be. Strategy is how we structure that idea. I’ll dig deep into your audience and competitors, finding your elusive white space, and then build your brand personality and positioning based on those insights.

    • Audience analysis

    • Audience groups

    • Competitor review

    • Industry insights and opportunities

    • Positioning

    • Language evolution

    • Content pillars

  • Content writing is the juicer, longer copy you (probably) dread writing. The good news is that this is my favourite kind of writing—handball it to me. Blogs, newsletters, articles—I'll even spice up your job ads and internal comms.

    • Blogs

    • Newsletters

    • Pitch decks

    • Articles

    • Job ads

    • Internal comms

    • PR comms

  • Launching a new product? I'll wrap it in words so pretty, people will want to buy it before they even know what it does. From packaging that pops to product pages that persuade, I'll help your new baby fly off the shelves. 

    • Packaging copy

    • Product page copy

    • Launch copy

    • Positioning

    • Product narrative

  • If you need a name for a new brand, range, or product/s, I can help with that, from the initial brainstorm to the trademark checking. If you need help with baby naming, I can do that too, as long as you don't mind your kid being the only 'Synergy' at day care. 

    • Brand naming

    • Range naming

    • Product naming

    • First stage trademark checking

  • Got a big idea you're bringing to life? I can dive into the data, spot the insights, help dream up the creative, and craft copy that converts across every touchpoint, from SMS to OOH (and any other acronym you can think of). 

    • Strategic insights

    • Big idea concepting

    • Script writing

    • OOH copy

    • Print copy

    • Digital copy

  • Need long-term copy support without the superannuation or Christmas party antics? Book me on an ongoing basis for a dedicated day every week, with a special rate when you keep me around for 4+ weeks.

    All the perks of a copywriter, none of the office politics.

catch.com.au

COTTON ON KIDS


“KimberlEy has been a godsend.”

George Berthoud, Founder of Above & Below

ROH BY NAK

FLOWRCLUB

ABOUT ME

I was raised by a National Scrabble Champion and an English teacher. I never stood a chance: loving words is genetic.

In fact, I loved words so much I used to talk rings around my teachers, leading my high school career counsellor to suggest I look into copywriting due to my "clear apathy for maths" and the joy I found from my own “unnecessary linguistic gymnastics".

Over a decade on, I’ve lived and worked in five countries, writing about everything from Disney, to aged care, to sex toys. But I’ve never found the time to pen Mrs B a thank you for the (slightly passive-aggressive) recommendation.

I’m all about helping you put the right words in the right place. I specialise in creating unique voices for brands that have something to say, and then rolling them out across all written touchpoints in a way that actually makes sense.

THE NOSE KNOWS

How brands are using scent marketing to win hearts (and sales).

WE’RE FAKING
AUTHENTICITY

Have we been so focused on trying to
sound human that we’ve forgotten how
real people talk?


“Kimberley was a delight to work with. From day one, she took the time to learn, research and understand our brand. The end result and tone of voice she delivered was better than we could have imagined. ”

Josh Robinson, Co-Founder of Garden Street Gin Club

surf life saving

FRANK BODY



“I have never felt less intelligent, less funny and
less sophisticated than when working with Kim...
but i wouldn't have it
any other way..”

Louie McNamara, Head of Creative at Astrid